Kiwis are being offered a gut-wrenching, mouth-watering, tear-jerking trip for the taste buds - in the form of a pizza.
Hell Pizza, known for its controversial marketing campaigns, is challenging customers to turn their dinner into a round of Russian Roulette with a chilli sauce it claims is equivalent to pepper spray used by US police.
Two drops of the potent sauce are added to one slice of the pizza. The gamble is, you don't know which slice it is.
Considered one of the hottest sauces in the world, 3am reserve - has a rating of 2 million scoville units, the measurement for hotness of chilli, and is guaranteed to get the nerve endings tingling, eyes watering and nose running. That's 1000 times stronger than a jalapeno and compares to a hot Tabasco at 15,000 scovilles or cayenne pepper at up to 50,000.
In : Taste